One message.
Three fronts.
JMI Strategies plans and runs digital marketing, public relations and public affairs as a single program: one brief, one calendar, one set of facts.
Three disciplines, one desk.
Digital
Marketing
Search, social, email and the website, planned around the same message everything else you publish carries.
- Channel plan and content calendar
- Paid search and social management
- Monthly reporting in plain language
Public
Relations
Message development, media outreach and spokesperson preparation for organizations with news to make or a reputation to keep.
- Press materials and pitching
- Media training and briefing books
- Issues preparedness
Political PR & Public Affairs
Issue campaigns and stakeholder communications for a public-policy question. No party affiliation, no claims of access.
- Issue and coalition messaging
- Testimony and public-comment prep
- Community outreach
Brief. Map. Run. Review.
Every engagement follows the same four moves, whichever disciplines it uses. You always know which one we are in.
Brief
A working session on the goal, the audiences and the facts we can stand behind. It ends in a one-page brief you sign off on.
Week oneMap
We assign each audience to the channel that reaches it and write the core messages once, so every team works from the same text.
Weeks two to threeRun
One shared calendar covers posts, releases and pitches, with a weekly check-in and a named owner on every item.
OngoingReview
A monthly written review: what ran, what it reached, and what changes next month. No dashboards to decode.
MonthlyWho hears it, and where.
The integrated program on one sheet. Each audience gets a lead discipline and support from the others, so nobody hears a different story.
| Audience | DigitalDM | Public relationsPR | Public affairsPA |
|---|---|---|---|
| CustomersBuyers, members, users | |||
| PressReporters, editors, producers | |||
| PolicymakersOfficials, staff, agencies | |||
| CommunitiesNeighbors, local groups |
Facts before adjectives.
We write from what can be verified and leave out what can't.
One calendar, not three.
Every release, post and deck sits on the same timeline.
Plain reporting.
A written monthly review you can forward to your board as-is.